Deceptive Sales Techniques and Practices

Thesis

With recent changes in the real estate market, the process of buying and selling homes has become more difficult for some, leading to practices that may be deceptive. The idea of deception can take different forms from misleading mistakenly to straightforward lies, but in the end they are still deceptive and the agent or broker will be held liable.

Outline

I. Define Deceptive sales practices

A. Deceptive sales practices are not an indicator of the person’s moral standards

B. They could have made a mistake or they did not do their research

C. Malicious intent.

II. Examples of deceptive sales practices

A. Common mistakes by agent/broker

I. Failure to disclose:

a. Overlooked and did not see importance

II. Misinform

a. By lack of knowledge on important information and the misinform the true facts by accident

B. Malicious Intent

I. Failure to disclose:

a. Could jeopardize the sale based on the information if they inform potential buyer

II. Misinform

a. In order to move the sale to forward.

i. Not being truthful to answering prospects questions

b. Discriminating against anyone: example ethnicity

III. Consequences of Deceptive sale practices

I. Consequences for seller

II. Consequences for buyer

III. Consequences for agent/broker

IV. Deceptive sale practice and how to handle these issues

A. Who to contact

B. Your right as homebuyer or seller

C. How to take action

V. Conclusion

Resources

Cook, Michael. Great Agents and Bad Realtors. 2007. Retrieved October 19, 2009 from http://buyingsellingahome.suite101.com/article.cfm/great_agents_and_bad_realtors.

Department of Real Estate. Filing a Complaint with the Department, 2009. Retrieved October 21, 2009 from http://www.dre.ca.gov/cons_complaint.html.

Do's And Don'ts Of Real Estate Negotiating 2009. Retrieved October 18,2009 from http://www.squidoo.com/realestatenegotiating .

Heddings, Douglas. 2009. Seller Beware: Is Your Agent Protecting Their Best Interest? Retrieved October 21,2009 from http://www.truegotham.com/archives/cat-dirty-real-estate-tricks.html .

Merriam-Webster Online Dictionary. 2009 Retrieved October 18,2009 from http://www.merriam-webster.com/dictionary/deceptive.

Rioux, Pat, Nine Ways A Bad Real Estate Agent
Can Cost You Money. 2000. Retrieved October 22, 2009 from http://www.ired.com/news/2000/0004/badagent.htm.

Cameron Cairns

Tim Kumse

Roxana Minuz